Personal Branding Master Class by Dana Kaye

Personal Branding Master Class

Effectively Identify and Launch Your Personal Brand in 7 Easy Steps
When people ask, ‘What do you do?’, do you struggle, stutter, and stumble through your answer? Is your blog content inconsistent? Social media posts all over the place?

What if you could easily tell people who you are, what you do, and what makes you unique?

What if you were KNOWN for the values and skills set you truly embody?

What if, instead of chasing after promotions, clients, and customers...people were chasing after you?

That's the power of being MEMORABLE.

That is the power of a PERSONAL BRAND.

In this e-course, veteran publicist and brand manager Dana Kaye will take you through the 7 steps to launching your personal brand:

  1. Identify
  2. Establish
  3. Content
  4. Platform
  5. Appearance
  6. Public Persona
  7. Engagement

Inspired by Dana's popular blog series, this course will take a deeper dive into the branding process and use real examples to inspire and motivate you to successfully launch your brand.

As a bonus, you will also receive the Personal Brand Workbook, both in print and as an editable PDF, so you can implement the tactics outlined in the modules.

What's included?

Video Icon 9 videos File Icon 3 files


6 mins
Personal Brand Workbook
789 KB
Step #1: Identify
Identify Your Personal Brand
13 mins
Step #2: Establish
Establishing Your Brand Online
35 mins
Step #3: Content
Create your Content Strategy
23 mins
Step #4: Platform
Build Your Platform
18 mins
Conversion Worksheet
241 KB
Step #5: Appearance
Branding Your Appearance
23 mins
Step #6: Public Persona
Creating Your Public Persona
22 mins
Persona Worksheet
30.9 KB
Step #7: Engagement
Engage Your Audience
41 mins
2 mins

I help entrepreneurs become more memorable and make more meaningful connections.

Welcome to the Branding Outside the Box online school! Browse available courses below or visit for weekly blog posts, a monthly newsletter, and a free resource library with everything you need to launch your brand!


When does this course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

What if I'm unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, please let us know why within the first 30 days. If these techniques don't result in a transformation for you, then we will gladly provide a refund.